Magically convert followers into sales via Social Media Marketing.
Uncover the power of a social presence.
Social media is a powerful tool for advertising your products/services and attracting new leads. With social media marketing, we can target key audiences and demographics where they consume valuable social content in their free time. However, you need to create engaging content of interest with inactive leads. With social media playing such an essential role at the top of the funnel, you need a complete social marketing strategy that’ll work for your business and takes advantage of what’s already working within your industry.
The Power of Social Media for promoting brand awareness., building a following of loyal customers., attracting new leads to your services.
Your moment has arrived. It's time to get mingling socially.
Change your business by building relationships with billions of social media users. LeadSprout offers complete social media marketing services, including content media creation and management. We combine key data metrics, competition analysis, and backend analytics relative to your industry to produce improved results. Let our team manage your social media accounts and post updates, respond to social comments, and provide education to page followers.
of Facebook users report they visit the platform at least once daily.
larger shopping carts on Pinterest than buyers as compared to other social media channels.
of social streaming engagement when using Facebook Instagram over Facebook at 8%.
of Social Media advertisers use Facebook ads.
Make research your prerequisite before advertising.
When you’re ready for our competitive research services, LeadSprout will search our massive database for successful and failed Facebook ad campaigns that match your niche business and target demographic. In addition, we can provide your business with known direct competitors allowing you to understand their web traffic levels, search ranking, specific keywords target, and much more. We can even monitor competitor websites’ for information changes posted, such as pricing on key pages, and provide alerts to your inbox. Just tell us what web pages to track for changes, and we’ll let you know what’s changed at your desired frequency.
Remove the Guesswork from Facebook & Instagram Ads
See exactly what ads are working NOW (and what are NOT) so you don’t waste money on ads that don’t work. Search by Keywords, Niches, Competitors, and even web domains to see what ads are running & more importantly, winning.
Competitor Breakdown
Know what you’re competing against on Facebook and Pinterest before you go to market. See any competitors running ads, including their web landing page, so you can see what works and reverse engineer your sales funnel and landing page.
Expedite the Ad Testing Phase
Remove a portion of the need to test, analyze, and modify your ads by allowing us to show you the best-performing ads in your niche that are targeted specifically to your demographic audience.
Demographic & Engagement Filters
These allow us to search for ads based on gender, age, marital status & location, along with searching most likes, comments, or shares to see what users are engaging with the most. In addition, we can automatically filter for U.S.-based ads but can provide results for additional countries as well.
Call-to-Action (CTA) Based Sorting
The art is in the offer to hook leads to take action. Sometimes those actions aren’t a direct purchase but rather to schedule a call or to learn more. We can also filter ads according to their call to action to show you the right call to action for your campaign and niche.
Video & Image Ad Integration
Enhance your click-through rates with the use of video. Video ads generate higher click-through rates than static images. We’ll show you what videos work best for your niche in today’s market.
Our research + campaign services put you in the driver’s seat to ramp up sales and boost ad conversions.
With the confidence of knowing what’s working (and not) and deciding on your winning lead generation ad offer, it’s time to ensure we have all the key components in place for your campaign to be successful. Remember, even though we’ve learned about your niche—it’s always recommended to use our Test, Learn, Apply systematic approach before launching a full-scale campaign.
Our Campaign Management Platform keeps track of all this for your campaign. Each campaign we develop is a blueprint for your campaign. Your plan blueprint includes the following key information that we track and analyze:
- Which inbound media tactics are traffic sources
- What % of visitors are estimated to respond at each stage
- Cost-Per-Click (CPC) for each paid ad source used
- Trigger points for email automation & email sequences
We use your approved campaign plan as the basis to build your sales funnel, checkout pages, upsells, and one-time offers (OTO) inside our integrated builder and tracking system. This allows our team to make adjustments more easily and track actual performance. Your sales funnel will be styled to match your business’s brand, including your logo and preferred colors.
For Facebook ads, we use Creative Hub to build ads alongside proprietary software for targeting leads to reveal deeper links and profile behaviors & interests to target for your ads.
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For Pay-Per-Click (PPC) contextual ad campaigns, we use our smart AI campaign builder platform to build highly targeted ad groups defined to target specific keywords sets and audiences. Rest easy knowing our AI watches 24/7 tracking all ads’ performance and automatically turns off lower-performing ad sets to optimize your campaign’s performance and budget.
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For Digital Display Ad campaigns with various-sized banner ad sets, we use AI technology to build your ads to every needed banner size avoiding huge fees for ad set builds but providing the power and flexibility of a fully developed campaign.
Our logic-based email automation plans allow our team to develop trigger-based actions, time delays, conditional responses, and more to keep your communications relative and timely to your leads’ needs. We’ll also ensure your marketing emails are branded to match your business and are built within our marketing CRM platform for tracking and ongoing communication.
Our tracking system allows us to monitor the sales funnel activity and sales made via Stripe to determine the ROAS as the campaigns are in operation. This allows our team to monitor the exact steps within your sales funnel to determine where “leaks” may be occurring and need repair or adjustment.
Once your campaign has run for at least 30 days, we can provide more in-depth analysis to determine recommendations and adjustments to test to increase your campaign performance. This process continues the Test, Learn, and Apply— our systematic approach to improving every campaign’s performance long-term.
Common questions most regularly avoided.
Most frequent questions and answers about Social Media
Yes! It’s been proven time and time again. 73% of the businesses Constant Contact surveyed in 2011 had already started using social media marketing with measurable results. Neglecting social media marketing can hurt your business. These days, an online social media presence can only be expected from reputable companies.
Whether or not it benefits your business, social media has forever changed how consumers and businesses communicate. Reaching your customers (and prospects) on social media is a key way to build relationships with them and help them through the sales funnel.
Success is measured using the same metrics for any other marketing activity: traffic, leads, and customers. Still, the bottom line determining its success is how many people’s social postings drive to your site, how many of them are qualified leads, and how many social followers become customers. Counting the number of social fans or followers can help you understand your social media reach.
One thing is for sure – social media marketing is never free. Whether you’re often spending valuable time on social media channels or not, asking an employee to add social media management to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is getting the maximum ROI from the time or money you put into your social media channels. It’s important to remember that ROI doesn’t have to mean revenue. It can also mean meeting other objectives, such as getting new social leads, increasing email subscriptions, or boosting customer satisfaction. The ROI you end up with directly results from how focused your social media marketing strategy is.
There’s no set answer to which social media channels you need to have a presence wherever your customers are – and different businesses have different audiences, which will vary which social channels may work best. One demographic spends most of their time on Facebook social, while another only engages on LinkedIn, and some divide their time equally between three or more sites. Find out which social channels your customers are, and follow them there.Â
Yes! A blog is one of those non-negotiable items to increase your SEO ranking. Apart from all of its benefits, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content regularly to please search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media – especially Facebook, with its recent algorithm changes – is a link to a blog post. Without fresh blog posts being shared regularly, you won’t have nearly as much to talk about with your fans, and you won’t drive as much traffic to your site.
Thanks to social media apps, taking “control” of your brand isn’t really possible. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But you can join in those conversations and influence them by being a part of the community. From negative reviews and stories on Yelp to customer complaints on Twitter, the way to control your audience’s perception of your brand is to analyze and participate live in the conversations and steer them in a direction you’re happy with.
With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon, not a race.
One of the worst mistakes is inconsistency – only posting sporadically and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your content and nothing more without ever engaging in discussions or adding comments to posts that make your audience want to click, like, or share.
Here are a few key reasons we believe LeadSprout is your #1 choice for marketing solutions:
- Low, transparent pricing and affordable monthly payments
- High-level marketing planning, tracking, and campaign integration strategies
- We treat your business like we would our own
- Our campaigns include the tools needed to manage your leads
- Our Business Support Portal provides free tools and DIY instructions for common online setups, plus helpful marketing advice
- We can provide all your marketing needs plus our all-in-one marketing platform saving you thousands of dollars per month
747-277-7688