Description
Research & User Demographics
Customer personas are incredibly helpful for businesses to understand better the people they are trying to sell to and how those people will be using their product or service. This is especially beneficial for marketing and product design departments. A detailed persona should include demographic information, such as age, gender, and income, and more intimate questions, such as passions, concerns, challenges, and what motivates them to buy. The detail we put into your persona(s) will provide a much clearer picture of your target audience to formulate what motivates their purchasing behavior and interest.







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