Description
Social connections and genuine communication are integral to social media use, and Facebook allows you to attach a face, name, and personality to your brand. While your Facebook page may represent your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and nonbusiness interactions.
Facebook business pages are excellent places to gather your customers, prospects, and fans to provide reviews, share opinions, voice concerns, and offer feedback. You can build a community on your Facebook page in several ways, including:
- Posting useful, relevant, and interesting links
- Asking fans to contribute with comments
- Organizing contests and promotions
- Providing a place to leave reviews and other feedback
- Offering incentives for activity on the page






