Send the Right Messages to Your Targeted Leads.
Results-driven solutions focused on lifting your ROI.
When properly planned and organized—email marketing can be the most potent, low-cost media tactic to complement your marketing efforts, including social media, PPC campaigns, and localized SEO strategies. Effective email marketing helps build sales, maintains customer contact, and garner brand awareness by providing email subscribers with helpful expertise.
Ever wonder why your emails hit the Spam box? Not all email is created, sent, delivered equally.
There's more to email marketing than pressing "send"
Effective email marketing starts with developing a comprehensive marketing strategy that integrates the use of email to generate ongoing user interest through helpful tips and best practices for new subscribers. Many service providers fail to recognize that good email communication with your target audiences requires understanding your viewers’ primary objectives. That’s because the best email marketing campaigns are often more about being there for your leads than selling your services.
Consumers like to receive promotional emails from their favorite brands weekly.
Respondents say marketing emails influence purchasing decisions.
Millennials prefer communications from businesses to come via email.
Increase in potential revenue by marketers who use segmented email campaigns.
Make email marketing the center of your efforts.
When you’re ready for our email marketing services, LeadSprout will create mobile-optimized email templates for your business to increase inbox deliverability. We offer enhanced service options such as email warmup, list cleanup, and more to increase inbox deliverability. In addition, we can provide your business with our SaaS Marketing Platform—complete with CRM software, email capabilities, lead tracking, and more, including reporting to show your email campaign results and progress.
Our email marketing services collect and nurture leads into repeatable revenue.
Like a Venus flytrap, you need a compelling lure of visitors. Once you’ve decided on your lead gen lure to gather new leads, you must have a series of emails that combine compelling topics and subject lines. Use related concepts to your niche service to drive open rates and viewer engagements within your target markets. Your email campaigns need to be automated and timed to send out regularly to your email marketing list.
These new email leads become a segment of your target audience and ongoing email campaigns. Be sure to use email sparingly and think about a 70/20/10 ratio to your content to prevent unsubscribers. Think about treating your email lists like old friends. Would you call them every day to talk? Unlikely. But finding time a couple of times a week to reach out with a value tip is part of a good email campaign strategy.
more significant email open rates with our high-performance email builder versus standard email builders
boost in email response rates when email sequences use multiple attempts and contact attempts
increase in email responses when the body of emails is personalized to the recipient
higher email response rates when using a long subject line versus a short subject line
Unrivaled Levels of Service & Benefits
You need to build up your email marketing list to impact your marketing efforts. You need a compelling lead magnet to attract site visitors to subscribe. Once you’ve launched your lead generation offer and those leads have opted in, you must have prepared a series of emails combining compelling topics and subject lines. Use related concepts to your niche service to drive open rates and viewer engagements within your target markets. Your email campaigns need to be automated and timed to send out regularly to your email marketing list.
These new email subscribers become part of your target audience and ongoing email campaigns. The disadvantages of email marketing often come from its overuse. Think about treating your email lists like old friends. Would you call them every day to talk? Unlikely. But finding time a couple of times a week to reach out is part of a good email campaign strategy.
Let our team build you a cadre of optimized email templates ranging from transaction emails, newsletters, and promotional emails that enhance your brand image and increase your response rates.
At the heart of email marketing is understanding how to get subscribers to open your emails. Our team understands what motivates increased email open rates and optimizes your messaging.
Â
Marketing automation and trigger-based emails allow you to focus on business, while automation sends email updates, nurturing emails, and lead-scoring opportunities. If you’ve already started email marketing, we will analyze your current efforts to determine how we can improve your click rates and make a greater impact.
We take advantage of email segmentation, targeted messaging, personalization, and service, including detailed reporting to drive increased sales and email open rates from ongoing email campaigns.
Ever check your individual email spam?Few understand the known complexities of email marketing that lead to higher inbox delivery and open rates. Our team has the tools and experience to design and set up your specific campaigns properly to allow your business to succeed.
Whether using your existing email platform or one we recommend—we can help analyze what is working and develop A/B email testing models and detailed reporting to determine what’s working.
Common questions most regularly avoided.
Most frequent questions and answers
This most straightforward question is the one with the most complicated to answer. As an email marketer, you want to provide killer content to your subscribers but aren’t sure whether they landed inside the inbox, spam, or some other filtering firewall. While we don’t guarantee 100% inbox deliverability, we use several tools in combination to help improve your chances.
A well-planned email marketing program is one of an organization’s most valuable digital marketing tools. It can help you achieve a high deliverability rate, which is the rate at which your email is successfully delivered to your target audience’s inbox. However, your program may result in low deliverability rates, fewer customers, and delayed orders or services if done poorly.
The Internet has provided us with ways how to market cost-effectively. It has given virtual tools that can deliver hard results comparable to the results that one can achieve using the more popular forms of marketing.
- Informational or Transactional Emails are simply emails based on providing information and aren’t very long, and generally don’t require any action when sent to the subscriber but are essential.
- Educational emails add value to consumers to learn about a relevant category.
- Lead Nurturing Emails are emails that can step consumers through a sequence of timed or automatically sent over some time to build loyalty and a relationship.
- Promotional emails are primarily used to entice your readers to a landing page or additional information to help close the sale.
Email marketing is a great place to cultivate loyal customers because you can add value even when customers aren’t making a purchase. Additionally, since customers or prospects opted-in, you can use email marketing to provide various email communication types:
Welcome emails that incorporate your brand and build trust
Product emails to educate subscribers about facts on various options
Event notifications for webinars or live local events related to your service(s)
Abandoned cart notifications should someone not complete a purchase
- Scrub and verify your email list regularly
- Craft personalized emails with the names of each recipient
- Use emojis in your subject line
- Test and change multiple deployment times
- Build a double opt-in list
- Segment your email list
- Use a custom responsive email builder
- Provide unsubscribe and email limits for users to make changes
- Consider using text only versus emails with graphics
- Leverage your blog to drive email engagement
- Understand and segment your perfect target audience. Knowing what services most interest your email subscribers can provide a better user experience. When you capture email leads, remember to include (or add) one or more questions allowing you to learn and segment your email marketing lists and messaging to be most relevant.
- Establish your goals. Having a purpose in mind for each email to build a relationship with your email list followers is essential. Use words that inspire the reader to your email communications.
- Create permission-based sign-up forms and capture the right level of data. It’s common to ask for minimal information such as an email but test adding questions or free download material for additional information they provide.
- Consider the timing and frequency of your email campaigns. Learn the most beneficial days and times of the week that help increase your email open rates. Use your email dashboard analytics and test and learn what works best and stand behind it.
- Test out email subject lines that entice higher open rates. Look back at past sent emails and identify common themes that have greater interest among your email subscribers.
Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues.
Don’t let the names fool you. Email Delivery and Email Deliverability are two different things:Â
- Email delivery is the percentage of emails received by the mail servers of your subscriber’s Internet Service Provider (ISP), like Gmail or Yahoo. The emails that do not make it to the server are categorized into soft and hard bounces and can hurt your sender’s reputation, so ensure you have a return path set up to receive that bounce information.
- Email deliverability is the percentage of delivered emails that make it into the inbox. Aside from your sender and IP reputations and your email authentication records, inbox providers will also look at how users engage with the content of your emails to determine whether your emails belong in the inbox or the spam folder.
A sender can have a good email delivery rate and bad email deliverability. For example, Outlook may accept your email but put it straight into the spam folder.Â
Email marketing benchmarks refer to the email marketing metrics commonly leveraged by businesses and managers to monitor and analyze the performance of their marketing campaigns. The email marketing benchmarks have evolved owing to the transformation in email marketing and development in technology. Some of the standard email marketing benchmarks include:
- Click to open run rate
- Average open rate
- Check your spam complaints section
- Check the bounce rate
- Channel conversion rate
Email Open Rate
Your open rate is defined as the percentage of email subscribers that have opened the email when compared to the total number of subscribers that have signed up to receive your emails. The average email open rate is 18%.
Email Open Rate Formula
The Open Rate is measured using the below formula, Email Open Rate = (Total no of emails opened/ Total no of emails delivered) * 100
For example, if you have 1000 email subscribers and only 700 have opened your email, then the open email rate for your campaign account is 70%.
Your email open rate is one of the essential statistics regarding your email list. And to know just how good of an open email rate you’re currently operating with but are unsure where to start. Paying close attention to the numbers can save you a lot of headaches and help you optimize your email CTR, ultimately making you more money.
Here are a few key reasons we believe LeadSprout is your #1 choice for marketing solutions that can impact your business:
- Low, transparent pricing and affordable monthly payments
- We remove specific process steps and unnecessary staff to lower costs
- High-level marketing planning, tracking, and campaign integration strategies
- We treat your business like we would our own to increase possible profits
- Our campaigns include the tools needed to manage your leads
- Our Business Support Portal provides free tools and DIY instructions for common online setups, plus helpful marketing advice
- We can provide all your marketing needs plus our all-in-one marketing platform saving you thousands of dollars per month
747-277-7688