Spy on Competitors without Being Caught. Ever with Competitor Analysis.
Uncover what works and doesn’t at your competitor’s expense.
We’re not suggesting corporate espionage or anything of the sort. However, we have our inside sources and methodologies for competitor analysis that we can’t reveal. Our undercover team has valuable access to high-tech AI-type tools that are completely legal, allowing us to spy on any competitor company to see information, for example, an analysis of their target audience, social media followers, and juicy details like their ads and ad spend, click-through rates, and more.
Ever wanted to be a fly on the wall to learn what your competitors’ are doing?, see what works on Facebook ads?, know how much your competitors’ spends?, see their ad spend click-through rates?
Your moment has arrived. It's time to get snooping.
Knowledge is power. Our team explores various media channels and compares your target audience and position within your industry to find key opportunities. What you do with the content can determine success or failure. Just imagine having complete access to the history books of paid marketing campaigns on social media. Think about how many painfully expensive mistakes you could avoid repeating. Before you sink another dime into paid ads on Social Media platforms—let our team help you do your homework by providing your business with the cliff notes version of what has worked in the past and what trending to work today.
of Facebook users say FB ads influence their shopping purchases.
of American consumers say they've discovered products from FB ads.
of users have made a purchase from a Facebook ad.
of Social Media advertisers use Facebook ads.
Make competitor analysis research your prerequisite before advertising.
When you’re ready for our competitive research services, LeadSprout will search our massive database for successful and failed Facebook ad campaigns that match your niche business and target demographic to guide your decision-making. In addition, we can provide your business with a list of known direct competitors allowing you to understand their different web traffic levels, search ranking, specific keywords target, and much more. We can even monitor competitor websites’ for information changes posted, such as pricing on key pages, and provide alerts to your inbox. Just tell us what web pages to track for changes, and we’ll let you know what’s changed at your desired frequency.
Remove the Guesswork from Facebook & Instagram Ads
See a list of what online ads are working NOW (and what are NOT) so you don’t waste money on ads that don’t work. Search by Keywords, Niches, Competitors, and even web domains to see what ads are running & more importantly, winning.
Competitor Breakdown
Know what you’re competing against on Facebook and Pinterest before you go to market. See any competitors running ads, including their web landing page, so you can identify what works and reverse engineer your sales funnel and landing page.
Expedite the Ad Testing Phase
Remove a portion of the need to test, analyze, and modify your ads by allowing us to show you the best-performing ads in your niche that are targeted specifically to your demographic audience.
Demographic & Engagement Filters
These allow us to search for ads based on gender, age, marital status & location, along with searching most likes, comments, or shares to see what users are engaging with the most. In addition, we can automatically filter for U.S.-based ads but can provide results for additional countries as well.
Call-to-Action (CTA) Based Sorting
The art is in the offer to hook leads to take action. Sometimes those actions aren’t a direct purchase but rather to schedule a call or to learn more. We can also filter ads according to their call to action to show you the right call to action for your campaign and niche.
Video & Image Ad Integration
Enhance your click-through rates with the use of video. Video ads generate higher click-through rates than static images. We’ll show you what videos work best for your niche in today’s market.
Steps to Conducting a Competitor Analysis
Conducting a competitor analysis involves several steps:
01
Identify Your Competitors
To conduct a competitor analysis, you need to start by identifying who your competitors are. This involves researching the products and services offered by other businesses in your industry and analyzing their pricing, promotions, and marketing strategies. By doing so, you can gain insights into how your competitors are positioning themselves in the market and identify areas where you can differentiate your own offerings.
02
Analyze Their Messaging Strategies
After identifying your competitors, the next step is to analyze their messaging strategies thoroughly. This involves a comprehensive research of their website, social media accounts, and other marketing materials to gain insights into their messaging. You can identify their unique selling propositions, target audience, tone of voice, and other key messaging elements by doing so. This information can be used to refine your own messaging strategy and gain a competitive advantage.
03
Identify Opportunities to Differentiate Your Messaging
After identifying your competitors, the next step is to research their customer reviews, feedback, and other data to understand their strengths and weaknesses. This will help you identify opportunities to differentiate your messaging and develop strategies to address any gaps in your messaging. By doing so, you can create a unique value proposition that sets your product apart from the competition and resonates with your target audience.
04
Develop Your Messaging Strategy
Competitor analysis can help businesses understand their competitors’ strengths and weaknesses, market trends, and customer preferences. By leveraging this information, businesses can create a messaging strategy highlighting their unique value proposition, establishing a distinctive brand voice, and producing content that resonates with their target audience. This can help businesses to differentiate themselves from their competitors, build brand awareness, and increase customer engagement and loyalty.
Our research + campaign services put you in the driver’s seat to ramp up sales and boost ad conversions.
With the confidence of knowing what’s working (and not) and deciding on your winning lead generation ad offer, it’s time to ensure we have all the key components in place for your campaign to be successful. Remember, even though we’ve learned about your niche—it’s always recommended to use our Test, Learn, Apply systematic approach before launching a full-scale campaign.
Our Campaign Management Platform keeps track of all this for your campaign. Each campaign we develop is a blueprint for your campaign. Your plan blueprint includes the following key information that we track and analyze:
- Which inbound media tactics are traffic sources
- What % of visitors are estimated to respond at each stage
- Cost-Per-Click (CPC) for each paid ad source used
- Trigger points for email automation & email sequences
We use your approved campaign plan as the basis to build your sales funnel, checkout pages, upsells, and one-time offers (OTO) inside our integrated builder and tracking system. This allows our team to make adjustments more easily and track actual performance. Your sales funnel will be styled to match your business’s brand, including your logo and preferred colors.
For Facebook ads, we use Creative Hub to build ads alongside proprietary software for targeting leads to reveal deeper links and profile behaviors & interests to target for your ads.
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For Pay-Per-Click (PPC) contextual ad campaigns, we use our smart AI campaign builder platform to build highly targeted ad groups defined to target specific keywords sets and audiences. Rest easy knowing our AI watches 24/7 tracking all ads’ performance and automatically turns off lower-performing ad sets to optimize your campaign’s performance and budget.
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For Digital Display Ad campaigns with various-sized banner ad sets, we use AI technology to build your ads to every needed banner size avoiding huge fees for ad set builds but providing the power and flexibility of a fully developed campaign.
Our logic-based email automation plans allow our team to develop trigger-based actions, time delays, conditional responses, and more to keep your communications relative and timely to your leads’ needs. We’ll also ensure your marketing emails are branded to match your business and are built within our marketing CRM platform for tracking and ongoing communication.
Our tracking system allows us to monitor the sales funnel activity and sales made via Stripe to determine the ROAS as the campaigns are in operation. This allows our team to monitor the exact steps within your sales funnel to determine where “leaks” may be occurring and need repair or adjustment.
Once your campaign has run for at least 30 days, we can provide more in-depth analysis to determine recommendations and adjustments to test to increase your campaign performance. This process continues the Test, Learn, and Apply— our systematic approach to improving every campaign’s performance long-term.
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