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Expert Insights

Business insights and articles written by our team of world-class professionals

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Web Development

10 Reasons Why You Need to Setup Google Analytics

Google Analytics is important to a business owner because it provides comprehensive insights into website performance, user behavior, and marketing effectiveness. It enables data-driven decision making, helps track website goals and conversions, optimizes conversion rates, and provides valuable information about user demographics and engagement. With customizable reports and integration with other Google marketing tools, business owners can make informed decisions, improve their online presence, enhance customer engagement, and drive business growth.

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Expert Insights

Be Frugal Without Being Foolish

After many years of working with small business owners, I’ve noticed a common flaw in many. The same entrepreneurial spirit that motivated the start of their business tends to cloud their ability to discern the difference between wise monetary choices and blanket frugalness—particularly on critical parts of their business. Perhaps some of this is attributable to hubris and others to the warrior mindset—both will likely experience the same outcomes of well-intentioned “activity” versus effective “productivity.”

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11 Ways Lead Gen Funnels
Digital Marketing

11 Steps You Need to Know to Launch a Facebook Ad Campaign

Facebook ad campaigns are vital for modern digital marketing. They provide businesses with a powerful platform to engage and reach their target audience. With billions of active users, Facebook offers extensive reach and precise targeting options based on demographics, interests, behaviors, and locations. Facebook ad campaigns help increase brand awareness, drive website traffic, generate leads, boost conversions, and improve customer loyalty.

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